Description

Over the course of ten years, Hollyshop has become the largest online store for Korean cosmetics in Russia. To mark its anniversary, the company decided to update its corporate identity in order to speak the same language as its audience and visually integrate itself into the category of modern women's e-commerce. We developed a new logo, adding a subtle reference to the country of origin of Hollyshop's product range. Thematic icons and stickers, a signature pattern, and a color palette convey the friendly nature of the brand — an expert in its field — while the laconic design serves to position the brand as more premium.

Credits

Brand-design director: Vladislav Derevyannykh
Art Direction: Maxim Geychenko