Description

Washing machines' functionality doesn't differ much from each other in a low price segment. Therefore, consumers usually choose those brands that they have heard about most often. LG washing machines have a fundamental difference — True Steam technology, which destroys up to 99.9% of allergens and microbes with the help of steam. But no one knows about this, although allergies and asthma are a pressing problem for residents of large cities in Kazakhstan due to the worsening environmental situation.

We showed a family that is so afraid of allergens that they posted the cellophane all over the house so that not a single speck of dust or a single microbe will seep inside. But there is a more convenient and reliable way - use LG washing machine equipped with True Steam technology, which protects from allergens by 99.9% and removes bacteria from clothes.

You can deal with allergies in different ways: be meticulous and use cellophane to post it all over the house, so that not a single speck of dust or a single microbe will seep inside.
Or you can use a more convenient and reliable way - wash with LG washing machine equipped with True Steam technology, which protects from allergens by 99.9% and removes bacteria from clothes.

Credits

BBDO CA
Regional Executive Creative Director: Anze Jereb
CEO: Danil Maslov
Creative Director: Aleksey Maksymenko
Senior copywriter: Renata Khusnutdinova
Copywriter: Erika Romero
Client service director: Yulia Yugay

Production: NO STARS
Director - Eugeniy Gozheyshiy
DOP - Denys Lushchyk
1 AD - Sergey Kornienko
Executive Producer - Иван Крутоус
Producer - Daria Volgina
Producer assistant - Solomiia Poplavska
Production Designer - Ilya Isupov
SFX - Snow Business Ukraine
Casting - Кастинг-агентство Cast
Style - Dina Golubeva
Location - AT POINT
Production Manager - Mikola Poluden'
Post production - Coffeepost post production
Editor - Yuri Reznichenko, #bladeboutique
Color correction - Olya Korzhinskaya
Music & Sound - Handbag House Sound Production
Special thanks to: Соня Герасимова, Kinopoint