Home Jolbors Festival Awards Gravity Branding
Gravity Branding
Jolbors Festival Awards — 2019 / Branding / Consumer branding: Art direction
Agency
Lokals Central Asia
Client
Newton

Description

Situation:
Gravity - things in the universe with mass or energy, which wrapping space and time, form and attraction that causes the same bodies to move in the same direction. Also, it's a modern hotel bar in Tashkent, that will serve the local creative class and guests from abroad.

Idea:
We created a brand identity, that reflects the essence of gravity, where each letter randomly moves around its axis and is pulled to one point, bending the space behind it - background.

Results:
The bar is under implementation.

Credits

Creative Director: Farkhod Norbaev
Art Director: Vitaliy Khalzunov
Copywriter: Samara Akhmad
Graphic Designer: Viktoria Sharafutdinova
Graphic Designer: Shakhzod Saliev
Strategic Planner: Lobar Alieva
Client Service Director: Nargiz Kamalova
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