Gravity Bar distorts space
Jolbors Festival Awards — 2019 /
Concept /
Design: Print&Outdoor
Agency
Lokals Central Asia
Client
Newton
Description
Situation:Gravity is the bodies in the universe that bend space and time to form an attraction that causes these same bodies to move in the same direction. Also, it's a modern hotel bar in Tashkent, the brand identity of which reflects the essence of gravity, attracting everything around him to one point and bending the space-background.
Task:
To announce the opening of the bar, having a low marketing budget.
Idea:
We have created a series of posters that change the structure of urban non-advertising surfaces that attract the attention of passers-by through visual play with reality.
Credits
Creative Director: Farkhod NorbaevArt Director: Vitaliy Khalzunov
Copywriter: Samara Akhmad
Graphic Designer: Viktoria Sharafutdinova
Graphic Designer: Shakhzod Saliev
Strategic Planner: Lobar Alieva
Client Service Director: Nargiz Kamalova