Home Jolbors Festival Awards Me'mor
Me'mor
Jolbors Festival Awards — 2019 / Branding / Corporate branding: Art direction
Agency
MA'NO Branding
Client
Knauf Uzbekistan

Description

Me’mor is an architectural contest held in the capital city of Uzbekistan, Tashkent.

The brand identity of the contest was influenced by the Soviet modernism, which gained its popularity in the architecture of Tashkent after the devastating earthquake in 1966.

Buildings were rebuilt by construction team from all over the USSR. A distinctive feature of architecture development of that period was the mass housing of areas by Soviet "panelка" (prefab).

The system of patterns with clear structure was designed based on the shape of the logo with contemporary geometrical typography which resembles the shapes of buildings, reflecting both typical architectural elements such as decorative facade, mosaics on buildings, building construction shapes in soviet modernism, and meta-level architecture - the scheme district development - which has become the base of the end product!

Credits

Client Service: Elina Ibragimova
Art-direction: Temur Sadi
Design: Temur Sadi, Rovshan Kidryachov, Anastasiya Tatarchenko
Video & Animation: USSO Design
Music: Oscar Jalilov, Saidazim Kodirov
We protect your privacy.

We use and process your personal data, as well as other information stored through cookies, web beacons or other similar technologies, in accordance with our Privacy Policy and to make the content on our site better meet your needs, and to ensure that we use accurate geolocation data, store and access information on your device, as well as for market research personnel to obtain audience feedback, product development.

By clicking 'Accept', you consent to the processing of your personal data. Consent is voluntary and you can withdraw it at any time in the settings. Withdrawing consent does not affect the lawfulness of the data processing up to the time of withdrawal.

For more information you can go to the Privacy Policy or Cookie Policy