Description

Problem.
Until 2019, for foreigners in Uzbekistan paying for different goods and services via MasterCard was an issue. Previously, to purchase any product or simply to have lunch, MasterCard holders had to go through a complex process of cashing and currency exchange, that is available only in several ATMs across the city, and which obviously took a lot of time.

Task.
To show, that after the advent of Uzcard terminals, which accepts MasterCard, usage of these cards in Uzbekistan has become much easier and more convenient.

Idea.
Now, cardholders can easily, simply and playfully make various payments, moving from one spot to another, without wasting time on complex payment procedures. That's what we wanted to show, shooting the video in one shot.

https://vimeo.com/festivalsvideo/review/355128721/af6fb6c985

Credits

Creative agency: TBWA Tashkent
Сreative director: Farkhod Norbaev
Director: Malik Zenger
DoP: Tigran Mutafyan
Creative producer / 1st AD: Alisher Seytniyazov
Producer: Anastacia Lee
Project manager: Xenia Leonteva
Assistants: Aleksandra Demchenko, Daniya Kiyaeva
Art department: Begzod Khudayberdiev
Costumes: Feruza Khodjaeva
Casting: Xenia Leonteva, Aleksandra Demchenko
Service manager: Diana Kim
Post production: DBLA video
Cleanup: Ulugbek Abdusamatov