Description

Brand: SuperOptic is eye drops & vitamins. The complex of biologically active substances which protects the structure of the eye and maintain it’s health.

OBJECTIVE: create a website to show the need for the prevention of eye diseases through unique user experience.

PROBLEM: more than 74% of Kazakhstan’s population expose their eyesight to unpredictable influence of smartphones every day. Increasingly, glaucoma is detected in people below 40. But people are used to first seeing the disease here and now, and then treating it. How can we teach Kazakhstan citizens to prevent disease & use SuperOptic?

INSIGHT: everyone wants to see the future, but risk no to see anything, if the disease is not shown in present.

SOLUTION: Kazakh famous architect Nurlan Turekhanov built virtual future of culture capital Almaty on VR-site SuperOptik.kz. User sees Almaty in 3D panorama in 20-30-40 years with VR, but through the disease that user risks getting based on data from specified SM Graph & questionnaire at the start. So each user can see with his own eyes whether he needs to take SuperOptik.

Look into the future now: www.superoptik.kz

Credits

Client:
Serikzhan Ramazanov
Bota Kaukenova

Buzzon:
Raim Dadybayev - strategy
Nastya Guryanova - creative & copywrite
Nurlan Turekhanov - architect concept
Svetlana Makarova – account manager
Dmitry Yegorov – 3D models
Dmitry Popov - web development
Ruslan Mukhambetov – VR-video production
Anton Osipov – UI design
Eduard Osipov – project manager