Hayot branding
Jolbors Festival Awards — 2020 /
Branding /
Corporate Branding: concept
Agency
Abdurakhmanov Maksim
Client
Hayot
Description
Situation:People spend more and more of their lives online and even make friends on social media. But not all of man’s friends use social networks.
Idea:
To make the shelter pets more visible and close to their future families, Hayot will create Instagram accounts for each of them and build the shelter's brand identity based on their nicknames. Every brand identity carrier will address some anecdote from the life of a specific dog. Prints will be updated with new animals in the shelter.