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Brodsky Barbershop
Jolbors Festival Awards — 2020 / Branding / Consumer branding: Art direction
Agency
MA'NO Branding
Client
Brodsky Barbershop

Description

Challenge:
We were challenged to create a brand name and identity for a barbershop chain in Warsaw.
Solution:
Brodski (“Broda” means “Beard” in Polish) — simple and clear name for a barbershop in Warsaw. As a logo we used an image of a bison, a humpbacked shaggy-haired wild ox native to the lands of Poland. One of the symbols of Poland, brutal, authentic and super calm. Brand character changes hair-cuts, mustache and beard due to the medium it is used on.
Result:
Pure, simple and flexible design with a brutal character.

Credits

CSD: Elina Ibragimova
Account Manager: Yuliya Jukova
Design Director: Temur Sadi
Art Director: Zokir Khalmatov
Designers: Svetlana Sarjan, Rovhsan Kidryachov, Mansur Nabiev
Illustrators: Tumaris Kutlumarova, Svetlana Sarjan
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