Description

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TASK
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to present NFC (Near Field Communication) capability for Android-powered devices within the Homebank application (Halyk Bank’s Internet banking) in cooperation with Visa international payment system

This product has been long awaited because contactless payment had already been available for a year for iOS smartphones

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SOLUTION
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To have the presentation in the oldest opera and ballet theater in Kazakhstan with a very unexpected performance and video produced on the spot in advance

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PRESENTATION RESULTS
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1. more than 20 publications in mass media, more than 50 posts by bloggers covering more than 2M people in total
2. More than 300K people tried out the technology within the first weeks following the launch

Credits

HALYK BANK
Marketing and PR Director: Yevgeniy Shokarev
Project Managers: Sagynbek Shukeyev, Malika Agayeva
Damir Zholeuov - Strategic Marketing Lead

GATOB
Dierctor: Aya Kaliyeva
Project manager: Tayir Karatayev
Сhoreographer: Gulzhan Tutkibayeva

MOVATORS
Idea, scenario: Dmitry Shchegolikhin, Timur Shaitkaliyev
Project manager: Iliya Akhmedzhanova
Producers: Artyom Podkovyrov, Yelaman Rakhimberlin
Designers: Dan Forstmann, Nikita Tyulyupov

ROI GROUP (project coordination with VISA, event management)
Executive: Shyryn Mussina
Project manager: Aislu Kustayeva

FILMING OF 'THE ART OF HIGH TECHNOLOGIES'
Director: Olzhas Bayalbayev
Cameraman: Bakhtiyar Sadykov
Assistant director: Olga Shuppo