Description

Situation
Adults are often stressed: work, home, lots of different problems. And sometimes, we really want to feel safe, return to our carefree childhood.

Task
To show now-adults that Kompotai is grandma's natural compote, the same that was made for us in our childhood. And even if you don’t have an opportunity to drop in on your granny, it’s no ordeal. Your favorite compote made according to the special recipe will be waiting for you in any store of your city.

Solution
We have created some prints where we’ve showed that even the harshest and most serious adults become cute and gentle children when they taste grandma's compote. After all, it is impossible to remain strict when you are being treated with such warmth. We have carefully selected hundreds of authentic paraphernalia that are familiar to every citizen of the CIS since very childhood.

Credits

Nail Muratov Creative Director
Igor Golushko Group Head
Sergey Alexanin Head of Art
Renat Poposhev Art Director
Nikolay Shkoda Senior Copywriter
Elena Brazhnikova Account Director