Home Jolbors Festival Awards ME'MOR 21 New Identity
ME'MOR 21 New Identity
Jolbors Festival Awards — 2021 / Branding / Corporate branding: Art direction
Agency
MA'NO Branding
Client
Knauf Uzbekistan

Description

Me’mor is an architectural contest held in the capital city of Uzbekistan, Tashkent. We were asked to create a new identity for this award.
The main subject of Me'mor 21 was "Sustainable architecture. Urban development that is conscious."
Being Central Asian landmark, "Seismic Modernism" became our main source of inspiration. This is especially relevant in Uzbekistan, where earthquakes and minor vibrations is our routine.
If we are looking for a new architectural heritage — it’s definitely this style, which gains its popularity in recent days. The real symbol of "sustainable architecture.”
We have picked the most iconic buildings of seismic modernism and used the patterns of facade decoration as the base for the new me’mor identity.

Credits

Client Service: Elina Ibragimova, Yuliya Jukova
Art-direction: Temur Sadi & Zokir Khalmatov
Design: Temur Sadi, Zokir Khalmatov, Mansur Nabiev, Doniyor Isamitdinov, Murat Risbikov
We protect your privacy.

We use and process your personal data, as well as other information stored through cookies, web beacons or other similar technologies, in accordance with our Privacy Policy and to make the content on our site better meet your needs, and to ensure that we use accurate geolocation data, store and access information on your device, as well as for market research personnel to obtain audience feedback, product development.

By clicking 'Accept', you consent to the processing of your personal data. Consent is voluntary and you can withdraw it at any time in the settings. Withdrawing consent does not affect the lawfulness of the data processing up to the time of withdrawal.

For more information you can go to the Privacy Policy or Cookie Policy