Description

Brief

Emphasize the main value of the Samsung Galaxy Series – constant progress and innovations.

Solution

The idea is to create a brand manifesto in the form of a story of a person who achieves success through dedication to the ideals of his culture and the desire for constant development. Viewers experience the key moments of his life when he learned about his roots through the prism of Galaxy technology.

Campaign

– YouTube
– Cinema, 2.39:1 Cinema Scope
– Instagram
– Retail Displays
– Retail on TV Screens
– Brandshop
– Landing Page
– Sales Promo
– E-Mail
– Display Ads

Results

– 575 000 visits on samsung.kz to Galaxy S23 Series
– Sales Boost

Credits

Agency: Cheil Kazakhstan
Client: Samsung Kazakhstan
Production: Paperbox

Cheil Kazakhstan

Creative Director:
Nurlan Satarov

Creative Group Head:
Mariam Kuliyeva

Copywriters:
Dinmukhamed Aripbayev
Mariam Kuliyeva

Art Directors:
Nurlan Satarov
Boris Plotnitskiy


MX Account Director:
Rima Abuzyarova

Account Executive:
Dariga Kalmatayeva

Producer:
Maryam Ospanova

Samsung Kazakhstan

Head of MX Marketing:
Zhuldyz Bexultanova

Product Management, MX Marketing:
Azhar Akmoldina

Paperbox

Director: Kostia Sobol
Director of Photography: Yuriy Lewandowski
1st Assistant Director: Mariya Issitova
Producer: Viktoriya Kotyay
Line-producer: Stanislav Kotyay
Location Manager: Leonid Pivovarov
Location Manager: Orazymbetov Azamat
Administrator: Daniyar Omarov
Administrator: Anatoliy Firsov
MUA: Nataliya Asheulova
Wardrobe Stylist: Yevgeniya Artyomova
Wardrobe Stylist Assistant: Ayana Oralkhan
Production Designer: Yuliya Yuki Kravchenko
Assistan Production Designer: Adlet Mendybaev
Art Department: Malika Tasbulat
Art Department: Lazarev Mikhail
Art Department: Zhandos Ali
Art Department: Zinchenko Sergey
Casting Director: Alla Corsak
Casting Manager: Zhanna Baizakova
Casting Manager: Karina Mukanova
Casting Manager: Nata Shevchenko
Editor: Victor Brodyagin
DIT: Eldar Dzhabrailov
DIT: Ziyavutdin Kadiyev
Steadicam Operator: Danya Gutan
Steadicam Operator: Ilya Miller
Steadicam Assistan: Vlad Zonov
Focus Puller: Azamat Khabibullayev
Gaffer: Furkhat Safarov
Catering: Malkeyev Ramil
Cast: Azharkul Tazhibay
Cast: Daniyar Batykov
Cast: Sayan Esbol
Cast: Mansur Orynbasar
Cast: Nazym Arzimbetova
Cast: Armanbek Utepbayev
Cast: Merey Suleimenova
Making-of (camera and editing): Alexandr Sozonov
Post-production: Ruslan Mukhambetov
Sound Engineer: Arsen Oganesov
Color Grading: Yuriy Lewandowski