Description

Background:
Kazakhstan is the ninth-largest country in the world by territory, mostly covered by Beeline Kazakhstan, the No. 1 mobile internet network.
If you are a Beeline Kazakhstan subscriber, you're in luck — you’ve got internet everywhere. But subscribers of other operators experience difficulties with internet coverage in remote areas.

Solution:
Beeline Kazakhstan has created the Emergency SIM for subscribers of other networks. Emergency SIM is a special box with a ready-to-use SIM card inside. In case your mobile internet doesn’t work in these remote areas, simply break the glass and replace your SIM card with a Beeline Kazakhstan card.

Credits

Client: Beeline Kazakhstan (Kazakhstan)
Head of MarCom - Dinara Usinalieva
Senior Brand Manager MarCom - Zhuldyz Kononbaeva

Agency: GForce (Kazakhstan)
Managing Director: Yulia Tushina
Executive Creative Director: Yevgeny Kostylev
Creative Director: Evgeniy Gavrilchenko
Creative Group Head: Rafael Imamniyazov
Head of Art Department: Anton Ussenov
Art Director: Maxim Shiloff
Senior Designer: Diana Korchevskaya
Designer: Aizhan Shagansariyeva
Client Service Director: Anna Kostyleva
Account Director: Anastasia Ivanova
Account Manager: Adina Alshimbayeva
Account Executive: Anastassiya Nikulina