Description

In Uzbekistan, when people want to order to locations without specific addresses, they try to explain where they are. For these situations, we have a delivery-to-anywhere function in our application. Just pin your location on the map and wait for your pizza.

To tell people about it, We launched the "Delivery Anywhere" ad campaign. We placed unusual signs in unusual locations that said: "We’ll deliver even here." At the city entrance, at the bazaar, in a shepherds' shop, on a funicular, on a mountain, on a courier and even in an aquarium.

Bloggers tried to prove that our function doesn’t work. This is how even more people learned about our feature. As a result, delivery orders through our app increased by 30% and our campaign reached over 3 million people. Now you definitely know that we’ll deliver to the pharmacy, to the white Chevrolet and to the big tree.

Credits

Creative director of the case - Denis Eliseev
CMO - Sayyod Matkarimov
Creator - Shohruh Jamoliddinov
Art Director - Javlon Rakhimjanov
Account manager - Xumoyun Anorov
Producer - Alisher Sattorov

Production: Yevgeniy Chanov