Description

As one of Azerbaijan’s leading telecom providers, Bakcell plays a central role in connecting millions of people every day. But in an era of rapid change and rising expectations, the brand needed to evolve beyond functionality. The existing identity no longer reflected Bakcell’s potential to be more emotionally relevant and future-focused. There was a clear need to shift the perception from just a service provider to a brand that enables meaningful moments for its customers both digitally and in real life.

Credits

Roberto Verona Saffron Brand Consultants Creative Director Directed the creative concept and visual identity
Elliot McKellar Saffron Brand Consultants Lead Designer Designed new brand identity
Claudia Machado Saffron Brand Consultants Senior Client Manager Managed agency-client collaboration and delivery
Elkhan Sadiqzadeh - Bakcell - Marketing Director - Led strategy and brand direction
Numraddin Huseynov - Bakcell - Head of Marketing Communications - Led strategy and brand direction
Vusala Rzayeva - Bakcell - Manager of Brand and Advertisement - Led brand presence and execution across all touchpoints
Nahid Mammadzada - Bakcell - Digital Marketing Manager - Led digital activations
Rena Azizova - Bakcell - Senior Media Placement Specialist - Led media planning and placement